The Hotel Show to introduce dedicated leisure element at next year’s show
The Hotel Show, the region's leading showcase for hotels and resorts, is to introduce a dedicated leisure element at next year's show, designed to exploit the growing demand from both city and beach properties for top-line sports and spa facilities. The spa industry in the Middle East & North Africa region (MENA) is estimated to generate $631 million annually at around 824 facilities. The UAE leads the way with 212 spa facilities generating almost $268 million annually, with a growth rate of 34% a year, according to research by SRI International and Intelligent Spas' recent Spa Benchmark Report.
Maggie Moore, Show Director, "60% of total spa revenue is generated through hotels in the Middle East, so hotel management will be eager to capitalize on the profit potential of spas. With increasing demands from both men and women, corporate and leisure, they can no longer be viewed as loss leaders or an exotic part of ‘guest services'".
The Hotel Show, which takes place at the Dubai International Conference & Exhibition Centre on 24-26 May 2009, has branded the new arena as The Resort Experience and will organize a Middle East Spa Summit alongside the product displays for the first time. |
