Autodesk launches sustainable design campaign for UAE realty market
Autodesk, the world leader in 2D and 3D design software for the manufacturing, building, and media and entertainment markets, has announced an aggressive campaign to promote sustainable design principles within the Dh812 billion UAE real estate and construction industry. The company will focus on driving awareness and adoption of conscientious building practices among property developers and contractors by delivering solutions that help in making its implementation easier and more efficient.
Christian Rust, AEC Sales Development Manager, Autodesk, EMEA Emerging, said, "As the largest construction market in the region, we have identified the UAE as a strategic location to launch our region-wide campaign to encourage the adoption of sustainable design principles in the construction sector. Amidst the growing popularity of sustainability principles, regional and international property developers are seeking advice on green building compliance, which presents us with a perfect opportunity to disseminate vital information".
The UAE is witnessing the rise of many innovative and landmark real estate projects that have adopted sustainable design principles. Currently, there are over 70 buildings in Dubai and Abu Dhabi awaiting green building certifications, a clear indication of the industry's steady movement towards the total adoption of green building guidelines. Autodesk's strategy is to highlight the outstanding benefits of its solutions, which enable architects and developers to minimize water and electricity usage thereby leading to significant savings for property developers over the long term and the lessened production of harmful pollutants. |
